I've just spent way to much time playing with my toy. If I'd have said that when I was 15 I'd have meant something completely different. Today though I mean the latest app on my phone. the as yet un-named Augmented Reality (AR) app. We'll call it the AR thingymabob because things with names are generally friendlier (except BoBo the clown who still freaks me out. Seriously, who's calls themselves BoBo?)
We produce computer generated room sets and product shots for a large number of interior furniture manufactures and it's that relationship that has driven the necessity to develop the provisionally named AR thingymabob. These guys make, manufacture and move product. They know that if they can get you thinking and imagining what it would be like to have their product in your home then they are halfway there.
What's more, we wouldn't mind! we'd even welcome it. The chance to stick that bathroom furniture in the bathroom and see if it fits into that tight spot, to see which colour or grain of wood works better with the existing motiffs, to see exactly how you feel about those wardrobe doors now they're out of the store, off of the page and in your wall. Altogether bloody useful.
I've basically spent a few days playing with the AR Thingymabob (tm) and showing people who have so far unfailingly thought it was bloody marvellous.
The way it works is by using "markers" which are visually recognisable and unique patterns (like a QR code). These could be a particular picture printed on an A4 piece of paper for instance. The marker dictates the relationship between the AR model and the world. It determines its scale and position. So place on the floor to see some furniture in place. Stick to the wall and you can see wardrobe doors, paintings or even windows in place
This really if the future of commercial CGI. If you want to play test the beta, post a comment or get in touch with me.
We produce computer generated room sets and product shots for a large number of interior furniture manufactures and it's that relationship that has driven the necessity to develop the provisionally named AR thingymabob. These guys make, manufacture and move product. They know that if they can get you thinking and imagining what it would be like to have their product in your home then they are halfway there.
What's more, we wouldn't mind! we'd even welcome it. The chance to stick that bathroom furniture in the bathroom and see if it fits into that tight spot, to see which colour or grain of wood works better with the existing motiffs, to see exactly how you feel about those wardrobe doors now they're out of the store, off of the page and in your wall. Altogether bloody useful.
I've basically spent a few days playing with the AR Thingymabob (tm) and showing people who have so far unfailingly thought it was bloody marvellous.
The way it works is by using "markers" which are visually recognisable and unique patterns (like a QR code). These could be a particular picture printed on an A4 piece of paper for instance. The marker dictates the relationship between the AR model and the world. It determines its scale and position. So place on the floor to see some furniture in place. Stick to the wall and you can see wardrobe doors, paintings or even windows in place
This really if the future of commercial CGI. If you want to play test the beta, post a comment or get in touch with me.