Wednesday, 1 June 2011

Things that surprised me from our little excursion to the KBB London 2011 exhibition the other week

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1: The proliferation of CGP in existing marketing
3: How much fun it is putting faces to the voices
3: The brazenness of a specific local Londoner (you know who you are)
4: Certain individuals stoical refusal to open their eyes
5: How much my feet would hurt today


1:    I cannot stress how much CGP is in current use. More over, I cannot stress how much is in use that you just won't know about. Not long ago I could open a magazine and not really have a clue. I might notice one or two obviously computer rendered images but by and large the better ones would slip by me. Now every time I open a magazine I'm on the lookout. The range in quality in CGP in a single publication of "kitchens, bedrooms and bathrooms" is staggering. The quantity is even more amazing. A good half or more of the images seemed to be CGP. To the casual onlooker the good ones will just be assumed to be photography. The lesser images will be spotted and erroneously held up as an reason why CGP will never look real.


2:   We all do it. We imagine what someone looks like when we speak to a stranger on the phone. I was wrong on all counts. No one looked as I imagined them to look. No doubt they were equally surprised as my deep, confident and dulcet tones are unfortunately not reflected in my visage.


3:   My accompanying colleague whilst quite brilliant in many facets of our business proved to be completely inept at topping up Oyster cards, the transport currency of the capital. He did in fact top up a strangers card by £20 without realising. The stranger in question looked at him, clearly wondering whether to say something or wonder off. They wondered off and I now refer to my colleague as the Oyster Fairy.


4:   Quite comically, some marketing people judge photography by the best examples and CGP by the worst examples. If they saw a poor photo they would quite rightly blame the photographer, and yet when presented with a poor CGPhoto they deride the whole medium. CGP is an art form that requires highly skilled artists and if you want to know what is possible, what is available to you, then look at the output of the talented studios. By being un-open to the possibilities CGP presents, they may be denying themselves the appropriate tool for the appropriate job.


5:   Lot of walking, lot of talking, lot of fun.

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